Moscow Dive Show 2021 — the main exhibition for the water man
Any supplies for water-related activities.
Moscow Dive Show 2021 is the largest exhibition of equipment, tourism and training for people interested in active lifestyle and water-based sports in Russia and Eastern Europe.
The main part of the exhibition consists of four main underwater activities – diving, spearfishing, freediving and underwater photography. The water activities, such as yachting, diving regattas, kite surfing, surfing, SUP and water tourism shall be presented in the WATER SPORT SALON. Equipment and training programs for children and teenagers shall be exhibited as well.
Moscow Dive Show 2021 shall be held April 8-11th, 2021 in Gostiny Dvor Exhibition Center in Moscow.
Gostiny Dvor is a premium exhibition area in the very centre of the capital, a stone’s throw from Red Square. Built in the late 18th century by the Italian architect Giacomo Quarenghi, it occupies an entire quarter between Varvarka and Ilyinka streets.
The internal atrium area of 12,000 m2 is comparable to Piazza San Marco in Venice, and the unsupported glass ceiling, which was installed at the end of the 20th century, is still the largest one in Europe. All the exhibitors of the Moscow Dive Show, which were formerly distributed in three separate pavilions in Sokolniki, will be able to comfortably accommodate here in one hall. This puts everyone on a level playing field and adds convenience to visitors when viewing the exhibition.
Another advantage is the high ceilings – firstly, it is beautiful, and secondly, hello to the yachting participants! who will be able to accommodate their fleet at full length.
And the most important thing – we keep the official prices unchanged and offer the industry the best platform on the same terms.
Mission of the exhibition
— An effective platform for communication of wholesale and retail business, the major showroom of the season.
— A relevant offline platform in the online age. Become an exhibitor: rent a convenient stand and open your office or store for visitors only for 4 exhibition days. Get quick on-site sales and interested customers and counterparties for the entire season.
— Maximum B2B. In 2020, more than 35% of exhibition visitors represented the Russian regions and neighboring countries. These are not onlookers and idlers, but clients aimed to purchase goods or services. More than 10% of respondents noted that the purpose of their visit was business interest.
— Large marketplace and retail trade. Visitors are used to spend money at the Moscow Dive Show — the widest selection and special discounts motivate for the main shopping of the season.
— Cultural and business program. Do not miss the opportunity to present your business on a big stage in two conference halls every day from morning to evening.
— The main water activities exhibition in Russia, ex-USSR countries and Eastern Europe. Grow your business through Moscow Dive Show in several countries at once: Russia, Belarus, Ukraine, Kazakhstan, Estonia, Latvia and Lithuania.
How it was in 2020
Figures and Facts
Подводная перепись: 7127 анкет
265 экспонентов
22 стран
90% повторных
20 000+ посещений за 4 дня
вкл. 1500+ профи дайв-бизнеса
Подводная перепись: 7127 анкет
Подводная перепись: 7127 анкет
Подводная перепись: 7127 анкет
Подводная перепись: 7127 анкет
Подводная перепись: 7127 анкет
Подводная перепись: дайверский опыт и возраст
Photos
Videos
Business opportunities
- The history of «underwater» exhibitions in Russia began in far 2003. Over the years the industry has become used to coordinating plans for the season right here — new dealer contracts, tourism booking, etc. In 2018, the exhibition format expanded due to on-the-water activities such as yachting, kiting and surfing. The main slogan has also been changed — now the Moscow Dive Show is the Main Exhibition of the Water Man. The exhibition has become a platform for communication not only for business in Russia, but also in all the ex-USSR countries — Belarus, Kazakhstan, the Baltic states, Azerbaijan, which do not hold such specialized exhibitions and place orders at the Moscow Dive Show.
- A special place at the Moscow Dive Show is taken by presentations, seminars and master classes prepared by specialists from companies in the equipment manufacturing, training and tourism industry. It is profitable and convenient for everyone. Conference rooms are available for reservation, and technical specialists of the exhibition will help to organize events in the best way possible.
- Dealer network expansion by «underwater» retail. In a difficult economic situation, most underwater equipment stores try to expand and diversify the range of goods by related products, such as camping equipment, water accessories, waterproof gadgets, etc. Presenting your products and services, finding new dealers and trading at the same time to offset the costs of participation in the exhibition is absolutely possible at the Moscow Dive Show.
- Conversion of profile client groups. The combination of underwater and on-the-water activities at one site provides excellent background for getting clients from the adjacent water-related fields. Divers become yachtsmen, freedivers try kite, yachtsmen learn scuba diving. The increase in the range of directions for active recreation of a modern person presented at the exhibition leads to an increase in visitor traffic and the general relevance of the platform, especially for non-resident and foreign visitors.
Reviews
Retail sales
The Moscow exhibition provides an excellent opportunity for active retail sales and promotion of retail chains and online shops. Considering that the «underwater» exhibitions have been held in Moscow since 2003, historically there is a large pent-up demand just before the February exhibition, i. e. people start planning a big shopping at Moscow Dive Show in a few months. The widest range of goods and holiday discounts induce demand even under the conditions of a general decline in consumption in the country. More than half of the visitors do not leave the exhibition without purchases.
A standard shopping cart at the Moscow Dive Show looks like this:
- Underwater equipment. Novelties.
- Underwater equipment. Older collections sale.
- Unique products unavailable in wide retail chains. Rare brands.
- Gadgets. Useful underwater accessories. Goods for outdoor activities.
- Tours and dive safari.
- Yacht and regatta training.
Not only salesmen showed good results in 2020. Stands representing tourism noted high activity in booking and deposit. Returning from the exhibition not only with a pack of business cards, but also with real money may be the objective of every participant of the Moscow Dive Show. There was no active price dumping at the exhibition, but various forms of encouraging customers to make decisions directly throughout the exhibition came to direct results. Prepare a tempting offer, and customers will vote with their wallets! Following the results of the 2020 exhibition, small trading stands received revenues in the range of 300-700 thousand rubles, large trading «islands» achieved indicators of 1.5-3 million rubles.
WATER SPORT SALON
In addition to underwater activities (diving, underwater hunting and underwater photography, freediving), the visitors attention is focused on the on-the-water branch, i. e. yachting, kiting, surfing, kayaking and boating. WATER SPORT SALON is an «exhibition in an exhibition», with a separate area in the hall, a special advertising campaign and an independent watersport.salon website containing all the latest news of yachtsmen, surfers and kiters participating in the exhibition.
The organizers of the Moscow Dive Show created a separate area for pleasant communication of visitors and participants of the Water Sport Salon in order to emphasize on-the-water activities. A real sports yacht with a powerful projector on the sail appeared in the center of the sector, showing fantastic shots made by exponents of all water sports branches. Yachtsmen spoke about the wonders of regattas and how to become a true captain, surfers — about fashion boards, eminent travelers — about unusual sailing expeditions. Beautiful films and professional answers to questions were holding the audience attention as it was settled in soft ottomans.
Prices and booths
Building concept
- Central zones with «islands» for individual building and large stands. «Islands» are available from 36 sq. m. to 200 sq. m. — a separate stand from 6×6 m to 10×20 m.
- 2 or 3 m deep lines. Easy standard stand design from 4 to 24 sq. m.
Promotional campaign
All modern public advertizing systems were used to promote the Moscow Dive Show to people at large.
- Social media. We make the main effort to the target and related groups on social media. The combination of active SMM and a variety of advertising banners (rotation of more than 30 images!) allowed attracting both loyal visitors who constantly attend «underwater» exhibitions and beginners (at least 20% at the MDS2020) who are especially welcome by the exhibitors.
Mass mailing. The organization of personalized e-mail invitations both to system instructors and to all certified for each system is reconciled with all basic training systems — PADI, NDL, SSI, CMAS / KPDR, TDI / SDI, NAUI.
Ambassadors of the exhibition are heroes of the depth. The two deepest people on the planet, world record breakers, Russian freediver Alexey Molchanov and Egyptian technical diver Ahmed Gabr have become brand ambassadors of the Moscow Dive Show 2020. Alexey Molchanov won a depth of 130 meters on a breath-hold, with mask and flippers only. Ahmed Gabr reached 332 meters with scuba gear.
Exterior advertising before the Moscow Dive Show 2020 was placed in Sokolniki. This helped to attract the attention of drivers and pedestrians near the exhibition.
Radio. TV advertising is extremely expensive and available only to global megabrands, whereas a good radio station can be as numerous and much better. In 2020, the RockFM radio station was chosen to rotate commercials and news broadcasts. We interviewed hundreds of divers and yachtsmen in advance, and classical rock music was preferable for most of them. Which is not surprising since both yachtsmen and divers are mostly 40+ adults. They grew up onrock’n’roll rather than rap.
Форум Тетис
Ведущий форум о рекреационном и техническом дайвинге, подводной охоте и фридайвинге
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Moscow Dive Show 2021
#1 Сообщение mamont » 18-01-2021 11:06 —> Добавлено: 18-01-2021 11:06 Заголовок сообщения: Moscow Dive Show 2021
Moscow Dive Show 2021 – это крупнейшая в России и Восточной Европе выставка снаряжения, туризма и обучения для всех «подводных» и «водных» людей. Основу выставочной экспозиции составляют четыре главных подводных направления – дайвинг, подводная охота, фридайвинг и подводная фотография. Водные активности — яхтинг, дайврегаты, кайтинг, сёрфинг, SUP и водный туризм — объединены в WATER SPORT SALON. Отдельно представлено снаряжение и обучение для детей и подростков, а также экипировка для бассейна и пляжного отдыха.
Moscow Dive Show 2021 пройдет с 8 по 11 апреля 2021 года в Москве, в Гостином Дворе!
Как добраться?
Гостиный двор – один из самых красивых архитектурных памятников столицы, находится на
ул. Ильинка д.4, в 150 м. от Красной Площади.
#2 Сообщение mamont » 18-01-2021 11:13 —> Добавлено: 18-01-2021 11:13 Заголовок сообщения: Re: Moscow Dive Show 2021
Регистрация бейджей профессионалов
Вниманию дайвмастеров, инструкторов по дайвингу и фридайвингу, шикперов! Регистрация профессионалов на Moscow Dive Show 2021 начнётся 15 января и завершится 15 марта 2021 года. Успейте заполнить анкету и получить бесплатный билет на главную водную выставку страны.
ДАЙВМАСТЕРАМ И ИНСТРУКТОРАМ ПО ДАЙВИНГУ
Для регистрации бейджа PROFESSIONAL с 15 января по 15 марта перейдите по ссылке =>>> http://www.diveshow.ru/profi/, заполните анкету, отправьте свои данные, нажав кнопку «Отправить заявку», скачайте баннер выставки и разместите его на своей странице в соцсетях.
ИНСТРУКТОРАМ ПО ФРИДАЙВИНГУ
В этом году и на вашей улице перевернулся грузовик с бейджами PROFESSIONAL. Для регистрации бейджа вам необходимо перейти по ссылке =>>> http://www.diveshow.ru/profi/, заполнить анкету, указав номер своего сертификата и систему обучения, по которой вас сертифицировали, скачать баннер выставки и разместить его на своей странице в соцсетях.
ШКИПЕРАМ
Яхтенные шкиперы любых систему обучения могут заполнить анкету на отдельном сайте по ссылке =>>> http://www.diveshow.ru/profi/ и получить свой бейдж SKIPPER, дающий право бесплатного прохода на выставку.
Внимание! Права ГИМС на управление маломерными судами не дают права на получение беджа SKIPPER.
ВСЕМ!
Регистрация завершится 15 марта и позже получить бейдж профессионала будет невозможно.
— Бейдж именной (!) и бесплатный, он даёт свободный многоразовый проход на выставку в рабочие часы во все дни с 8 по 11 апреля 2021 года.
— Бейдж выдаётся на руки при первом посещении выставки, вместе с ним выдаётся также браслет с электронной меткой EXPODAT: на ней все данные, введённые при регистрации. По отдельности бейдж и браслет не работают, только вместе, так что передача того или другого третьим лицам бессмысленна.
— Чтобы получить свой бейдж, необходимо предъявить распечатку подтверждения регистрации и действующий сертификат инструктора/дайвмастера/шкипера.
— Данные об уровне сертификации и номера сертификатов, вводимые при регистрации, передаются для сверки в соответствующие системы обучения. Ложные или некорректные данные ведут к автоматической отмене регистрации.
Регистрируйтесь заранее!
Внимательно читайте условия регистрации!
#3 Сообщение mamont » 18-01-2021 11:28 —> Добавлено: 18-01-2021 11:28 Заголовок сообщения: Re: Moscow Dive Show 2021
15 января старт продажи билетов на Moscow Dive Show 2021.
Стоимость билета прошлогодняя. Традиционно действуют правила: «раньше купил — больше сэкономил», «пришёл всей семьёй — получил скидку» и «дети до 12 лет проходят на выставку бесплатно».
Приобрести билеты можно будет с 15 января через официальный сайт дайвшоу по ссылке =>>>http://www.diveshow.ru/show/bilety/
При покупке до 1 марта 2021 года:
— Билет на одно лицо — 350 рублей
— Семейный билет — 500 рублей
При покупке с 1 марта по 7 апреля 2021 года:
— Билет на одно лицо — 400 рублей
— Семейный билет — 600 рублей
При покупке в день старта выставки и позже:
— Билет на одно лицо — 500 рублей
— Семейный билет — 700 рублей
Напоминаем Вам, что «семейные» билеты мы выдаём только при предъявлении штампа в паспорте.
На детей от 12 до 18 лет попросим предъявить свидетельства о рождении или паспорта. Количество детей и возраст супругов не ограничены. Принципиально присутствие каждого члена семьи, желающего попасть на выставку, на кассовом контроле.
На всевозможные непредвиденные случаи, коими наполнилась наша жизнь в последнее время, предусмотрен возврат билетов с полным возмещением средств. Условия и причины возврата будут опубликованы дополнительно чуть позже.
